Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

Why is On-Page SEO important?

On-page SEO is important because it tells Google or other prominent search engines who you are and that you should be at the top of the search results when your keywords are entered in. Without on-page SEO, your website could be left in the dust. And why chance it that your website could get traction without it, since you’ve invested thousands of dollars to get it up and running.


White Hat SEO Techniques

Experts call the White Hat SEO as the most organic/natural way of search engine optimization process which follows search engine rules and policies. Most of the techniques are done to please the users and not to please
the search engines. The primary goal of these techniques would be to increase the user experience and website usability.

Black Hat SEO Techniques

Black Hat SEO techniques are completely opposite to White Hat SEO techniques. Here, the process is of implementing the techniques to please only search engines without giving much thought about the users and relevance. The website might get penalized if we keep practising such black hat techniques. This can be done through a completely automated process through bots, programs, tools etc., without any human involvement.

Gray Hat SEO Techniques

It is the combination of both White Hat SEO techniques and Black Hat SEO techniques. Most of the newbies in the digital marketing field are executing Gray Hat SEO techniques. Gray refers to methods that are not totally disapproved to use by SE, but still not considered white. This is because the guidelines in search engines are not clear enough or lack in some way.


Content quality comes first

Page titles and meta descriptions

Content SEO

Headings and content formatting

Images and other multimedia elements

URL optimization

Internal links

External links

Page loading speed

Mobile friendliness

Image Submission


Want to know more?

Give us a Shout