Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.

Why is Off-Page SEO important?

It is important for indication of how the world perceives your website. It is all about your reference from other websites, your mentions in social media, you’re bookmarked and sharing among communities.

It is important for more business exposure. Higher ranking brings more links, more visits, and more social media mentions.

It grows up continuously and never goes down. Help your business to be an established and well-known brand.

Off-page optimization of website help to rank higher in search engine result page. High rank in search result means higher traffic to the website.


White Hat SEO Techniques

Experts call the White Hat SEO as the most organic/natural way of search engine optimization process which follows search engine rules and policies. Most of the techniques are done to please the users and not to please
the search engines. The primary goal of these techniques would be to increase the user experience and website usability.

Black Hat SEO Techniques

Black Hat SEO techniques are completely opposite to White Hat SEO techniques. Here, the process is of implementing the techniques to please only search engines without giving much thought about the users and relevance. The website might get penalized if we keep practising such black hat techniques. This can be done through a completely automated process through bots, programs, tools etc., without any human involvement.

Gray Hat SEO Techniques

It is the combination of both White Hat SEO techniques and Black Hat SEO techniques. Most of the newbies in the digital marketing field are executing Gray Hat SEO techniques. Gray refers to methods that are not totally disapproved to use by SE, but still not considered white. This is because the guidelines in search engines are not clear enough or lack in some way.


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