About

Internet marketing also called online marketing, internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more.

These days, though, internet marketing is often used interchangeably with “content marketing.”

Why?

Because content marketing is the internet marketing of the present and future.

Specialized Areas of Internet Marketing

Web
Marketing

It includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search.

Email Marketing

Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers

Social Media Marketing

Involves both advertising and marketing (including viral marketing ) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.

Search Engine Optimization

Search engine optimization
( SEO ) involves the optimization of landing pages within your website to increase the number of visitors.

It’s Time to Get Marketing Online

If you’re not using internet marketing to market your business you should be. An online presence is crucial to helping potential clients and customer find your business – even if your business is small and local. Online is where the eyeballs are so that’s where your business needs to be.

In their most basic forms, outbound marketing uses push tactics while inbound marketing uses pull tactics.

A big part of inbound marketing relies on creating valuable content and attracting visitors with it. It relies on the development of modern communications technology like the Internet, mobile phones and social media to attract consumers.

Instead of pushing a message out onto a large population, inbound marketing attracts specific audiences that are out there looking for information.

The goal is to pull interested people toward the marketing materials and attract them to the business with valuable information.

This is done by setting up a wide variety of online marketing assets are ready and waiting for interested consumers to find.

What Now?

If you’re ready and raring to go then